Stop Falling For Complexity Bias

   

This weekend at music class w/ my boys (every Sunday we go sing Spanish nursery rhymes), a group of parents were talking about a documentary they had seen on Netflix (red flag #1). I think the doc was called Fed Up. I've never seen it (and probably never will). A quick Google search just showed me that Katie Couric and Bill Clinton are involved in some way.

Anyway the parents were saying how this documentary demonized sugar and advocated for some sort of 30 day sugar purge (red flag #2). In researching this "no sugar challenge" these parents realized that high fructose corn syrup in just about everything.

Now none of these people know that I'm a personal trainer or nutrition coach. So I was able to eavesdrop freely. It seemed that while health was a concern most of these people would just like to lose some weight. I know the simplest way to do this would be to eat less and move around some more. I'm sure they know this (at some level) also. This means if they simply restricted what they ate to what can fit on one bread plate vs an entree plate they would lose weight without changing anything that they actually ate.

Instead these people are going to spend time and effort searching out foods without sugar and then extra money to buy these foods. Now by the way I've presented this hopefully you get that the 'no sugar challenge' is unnecessarily complicated.

Thing is if I would've started this blog by asking, "what would be more effective for weight loss: using smaller plates or a 'no sugar challenge'?" The 'no sugar challenge' would win hands down.

This is known as 'complexity bias'. A client introduced me to this term. She was referencing a blog she just started reading called Farnam Street. The blog post explains that people tend to choose complexity over simplicity.

I'm glad my client mentioned this to me and that I read the blog post. I'm glad because I was beginning to think I was crazy. I try to get people to do the simplest thing for them all the time. I'm always met with skepticism and doubt that it will work. Doesn't matter what it is but it's always "too simple". Along the same lines, I ask clients what's the one thing they'll do this week to help their health and/or fitness. They will always list off 3 things. Always. Then they'll get mad when I make them pick one.

The blog explains that choosing complex over simple is actually a way to get out of solving the problem. When it's complex it's easy to say you don't understand and eventually give up. That's the biggest takeaway I got. Now when clients begin to overcomplicate things I'm just simply going to ask them if they want to solve the problem or not.

If they do I'll gently encourage them to try the simple solution first. If they don't that's cool too but they'll have to own up to that.